Behind the Screens Hollywood Goes Hypercommercial (2000)

Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners rather than entertainment in their own right Behind the Screens explores this trend toward hypercommercialism through phenomena such as product placement tieins merchandising and crosspromotions It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars cultural critics political economists and an Oscarnominated screenwriter Behind the Screens presents an accessible argument designed for school and collegeage audiences precisely the demographic most prized by both Hollywood studios and advertisers alike It features examples drawn from movies such as Waynes World Forrest Gump The Lion King Summer of Sam and Toy Story