RemyGrand Central Trains and Boats and Planes (1980)

Commissioned by Remy Martin for a public exhibition in Grand Central Station in New York RemyGrand Central is an advertisement with a deconstructive twist In a syncopated collage of appropriated footage including a TV commercial for Sergio Valente jeans and a young woman drinking Remy on a commuter train platform Birnbaum calls attention to how mass media advertising uses a womans body as a vehicle for selling products In a stylized pastiche that she terms a snackenroute with a pretty girl animated trains updated Bacharach muzak Brazilian style and pouring Remy Birnbaum turns the tables on the medias use of woman as commodity