The Secret of Selling the Negro

Film commissioned by the Chicagobased publisher of Negro Digest Ebony Tan and Jet to encourage advertisers to reach out to African American consumers The Secret of Selling the Negro depicts the lives activities and consumer behavior of African American professionals students and housewives A Business Screen reviewer noted that the film focused on the bright positive aspects of the new Negro family The sponsor issued a companion booklet offering the dos and donts of selling to the Negro