Volcom True to This (2014)

When Volcom was founded in 1991 it was the first company to combine skateboarding surfing and snowboarding under one brand from its inception This way of life influenced the antiestablishment style and attitude that defined a generation The cultural phenomenon was best captured when Volcom released Alive We Ride in 1993 a film documenting the raw excitement and spontaneous creativity inherent to the lifestyle Twentyone years later with the release of True To This Volcom again captures the energy and artistry of boardriding in its purest forms Shot all around the world and showcasing iconic athletes True To This is a tribute to the movement that inspired a generation and the people and places that embody that spirit today