'Game of Thrones' Season 6 Premiere Ratings: Broadcast Down, Streaming Up
"Game of Thrones" began its sixth season Sunday night (read our recap), and while on-air viewership dropped slightly, the episode set streaming records to end up with a total of 10.7 million viewers.
The 9 p.m. broadcast on HBO drew 8 million viewers, which is 1 percent down from last season's premiere. Previously, every season of "Game of Thrones" premiered to bigger ratings than the last. But adding in the two repeats, as well as same-day streaming figures from HBO Go and HBO Now, bumps up the final tally to a new high for the fantasy drama. The premium network has seen subscribers migrate to its new HBO Now standalone service.
Those ratings also do not count viewers who tuned in for HBO's free preview weekend, as Nielsen only counts subscribers. Nor do they factor in pirated viewings; TorrentFreak announced that "Game of Thrones" remains the most-downloaded television series.
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