IFC Films Is Launching Its Own Streaming Service
Can you handle yet another new streaming service? (Probably not.)
Regardless, IFC Films just launched its own service called IFC Films Unlimited. It's already accessible as an add-on through Amazon Prime Video Channels for $5.99 a month, with a 7-day free trial.
The service will include hundreds of movies, including "The Babadook, "The Trip," "Y Tu Mama Tambien," and "45 Years.”
Variety reports that the films will come from several divisions of the company, including IFC Films, Sundance Selects, and their genre label, IFC Midnight, which has released darker movies like "Kill List" and "Antichrist."
IFC currently has deals in place with Hulu and Showtime, which means some films will go there first, instead of to the new service.
According to IFC Films co-president Lisa Schwartz, the plan is to release movies onto IFC FIlms Unlimited in the second pay TV window.
"We watched the landscape shifting and realized that we’ve got such a terrific large library that we might be better served by taking some rights back and releasing those films under our own roof," said Schwartz.
IFC’s subscription service is launching on Amazon, but the company hopes to add other platforms. "We’re going to continually evaluate as we grow our subscriber base," said Schwartz. "But our goal is to make this a destination where you can find great films."
Will consumers rush to sign up in addition to their subscriptions to Amazon Prime, Netflix, Criterion Channel and upcoming Apple TV, Disney+ and WarnerMedia?
