A new take on the "Scream" franchise calls for a new take on its iconic Ghostface mask, and that's just what the upcoming MTV series has in store.

Entertainment Weekly shared a first look at the mask that will grace the face of the new, kept-under-wraps-for-now villain on the series, and while it's quite different from the Ghostface that "Scream" fans already know, that's entirely the point.

"The [original] mask is so iconic," explained executive producer Jaime Paglia in an interview with EW. "If you were to have that mask in a television series, but you weren't following any of the characters [from the original], I believe that would be misleading the audience."

Instead, this new mask is its own entity -- while also purposefully calling to mind some other classic horror villains. As executive producer Jill Blotevogel tells EW, in addition to evoking the spirit of the original Ghostface, it's also meant to mimic Jason's hockey mask from the "Friday the 13th" franchise, as well as Michael Myers's stark white look from "Halloween."

And original "Scream" mastermind Wes Craven, who's also serving as another executive producer on the series, alluded to EW that the new disguise "ties into the story" of the series, though he declined to elaborate.

Check out the chilling image of the new mask below. "Scream" begins on MTV on June 30.

[via: Entertainment Weekly]

Photo credit: MTV/Entertainment Weekly