The first trailer for Amazon's "The Last Tycoon," starring Matt Bomer as a Hollywood producer in the '30s, and it looks glamorous as hell.

In the trailer, we see Bomer's Golden Boy Monroe Stahr battling for control of his film with studio head Pat Brady (Kelsey Grammer), while Brady tries to stop his daughter (Lily Collins, fresh off her role as another Hollywood debutante in "Rules Don't Apply") from getting into showbiz.

The series, which will debut all nine episodes on July 28, also stars Rosemarie DeWitt, Jennifer Beals, Mark O'Brien ("Halt and Catch Fire") and Eion Bailey from "Once Upon a Time."

The official synopsis: "In a world darkened by the Great Depression and the growing international influence of Hitler's Germany, 'The Last Tycoon' illuminates the passions, violence, and towering ambition of 1930s Hollywood."

If the trailer reminds you of the decadent excesses of "The Great Gatsby," that's because this is also an F. Scott Fitzgerald novel. His famously unfinished book was previously adapted as the all-star (but sadly ho-hum) 1976 film starring Robert De Niro as the young producer and Robert Mitchum as the studio boss.

The first episode is already available to stream on Amazon.