Undercover Strategy in a Dangerous Situation
Wai Lin
They're looking for us, James.
James Bond
Let's stay under cover.
The First Rule of Mass Media
Elliot Carver
You're too late again, Mr. Bond. It's a bad habit. There's nothing you can do. The missile is fully programmed, it can't be stopped. In a matter of minutes, my plan will succeed, and thanks largely to your efforts, the British Navy will destroy the evidence. And I'll be out of here, in a Carver News helicopter covering the event. It's going to be a fantastic show!
[Bond surreptitiously activates the sea-drill behind them]
James Bond
I may have some breaking news for you, Elliot. You forgot the first rule of mass media, Elliot! Give the people what they want!
[Carver notices the approaching drill as it breaks through a window; Bond uses the distraction to overpower him; Bond leaves Carver in the drill's path]
Carver
No, no, no! AAAAAAAAAAAAHHHHHHHHHH!!!!
[realizing; horrified; Carver is killed by the drill]
Media Manipulation and Its Consequences
Elliot Carver
Don't you realise how absurd your position is?!
James Bond
No more absurd than starting a war for ratings!
Carver
Great men have always manipulated the media to save the world. Look at ], who told his photographers "You provide the pictures, I'll provide the ]". I've just taken it one step further.
[[w:William Randolph Hearst|William Randolph Hearst; [w:Spanish-American War|war]
Bond
Sorry, I tuned out for a moment, Elliot.
[kills a henchman sneaking up on him]
Carver
Touché.
Manipulating Power for Media Control
Carver
What you're about to witness, Miss Lin, is not so much a missile attack, but the launch of a new world order. In precisely five minutes, after your countrymen have attacked the British fleet, I shall retaliate for dear old England by sending this missile in to Beijing, where General Chang has called for an emergency meeting of the ]. Unfortunately, General Chang will be delayed in traffic, arriving just after the missile has killed your leaders, and too late to stop the air force from sinking the entire British fleet, but he will be just in time to take over the government, negotiate a truce and emerge as a world leader, with a ].
[explaining his plan; [w:Central Military Commission (China)|Chinese High Command; [w:Nobel Peace Prize|Nobel Peace Prize]
Wai-Lin
And what do you get?
Carver
Me? Oh, nothing... just exclusive broadcasting rights in China for the next 100 years.
Gupta
Ready to rock and ruin.
[entering a code and contacting Carver via his walkie-talkie]
Carver
If you'll excuse me, I have something of a deadline to meet. Mr. Gupta?
[back to Lin]
Bond
Hello, Elliot. Interesting plan. I think I have something that belongs to you.
[with a radio]
Carver
So much for German efficiency. Mr. Stamper!